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Service-dominant logic: marketing research implications and opportunities

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References

2001Qualitative Marketing Research1,389 cited
2006Beyond technology acceptance: understanding consumer practice178 cited
2007Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm118 cited

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2011Using service convenience to reduce perceived cost57 cited
2020Exploring the Impact of Innovativeness of Hospitality Service Operation on Customer Satisfaction39 cited
2019Pesquisas em Administracao, Contabilidade e Marketing no Brasil16 cited
2012Customer experiences of resource integration : Reframing servicescapes using scripts and practices16 cited
2015Application of Service Dominant Logic to the medical device industry13 cited
2019AS ESTRATÉGIAS DE MARKETING DAS VITÍCOLAS E VITIVINÍCOLAS DA REGIÃO DA CAMPANHA GAÚCHA: ELEMENTOS PARA A CONSTRUÇÃO DO PLACE BRANDING0 cited

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