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Application of Service Dominant Logic to the medical device industry · Study

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ArticleApplication of Service Dominant Logic to the medical device industry

Martina G. Gallarza2015

Article2015

Application of Service Dominant Logic to the medical device industry

Martina G. Gallarza · Luisa Andreu · Remedios Calero

13 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Service and Product Innovation Business Strategies and Innovation Innovation and Knowledge Management

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References

2003Evolving to a New Dominant Logic for Marketing 2007Service-dominant logic: continuing the evolution 2007Managing the co-creation of value 2012Critical service logic: making sense of value creation and co-creation 2006Service-dominant logic: reactions, reflections and refinements 2006Competing through service: Insights from service-dominant logic 2012Customer value co-creation behavior: Scale development and validation 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

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2019The relationship between personality, customer participation, customer value and customer satisfaction in tourism service

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Year2015

Typearticle

Published2015-03-10

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations13

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s12208-015-0126-7

openalex_workW1994793044

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