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Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts*
9 references·16 citing·37 second hop
Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts* (2011)Sustainable Product and Market Developmen…Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation (2009)Ingraining Product-Relevant S…Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context (2008)Marketing in subsistence mark…Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (2008)Enabling Consumer and Entrepr…Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India (2007)Understanding Product and Mar…Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers (2007)Product and Market Developmen…Co‐evolutionary design for development: influences shaping engineering design and implementation in Nepal and the global village (2007)Co‐evolutionary design for de…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …Serving the world's poor, profitably. (2002)Serving the world's poor, pro…Twenty‐five years of management research on poverty: A systematic review of the literature and a research agenda (2022)Twenty‐five years of manageme…Learning Through Disruptions: Equipping Students to Cope With Challenging Contexts Through a Field-Based Course in Africa (2022)Learning Through Disruptions:…Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic (2022)Launching an Online Business …Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches (2021)Innovation in the subsistence…How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces (2021)How Global Marketing Can Be M…Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India (2021)Factors Affecting BoP Produce…Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India (2020)Marketplace literacy educatio…DESIGN AND FRUGAL INNOVATIONS: THREE ROLES OF RESOURCE-POOR PEOPLE (2018)DESIGN AND FRUGAL INNOVATIONS…Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda (2018)Desenvolvimento de um Framewo…Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers (2017)Online banking adoption at th…Marketing Practices of Rural Micro and Small Businesses in Ghana (2017)Marketing Practices of Rural …Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach (2017)Marketing and Poverty Allevia…Using the capability approach to detect design opportunities (2015)Using the capability approach…Impact Investing and Inclusive Business Development in Africa: A research agenda (2015)Impact Investing and Inclusiv…Responsible Design and Product Innovation from a Capability Perspective (2014)Responsible Design and Produc…Which businesses actually help the global poor? (2013)Which businesses actually hel…Diffusion of innovations. (2003)Co-design of water services and infrastructure for Indigenous Canada: A scoping review (2018)Diffusion of Innovations 1 (2019)Key guidelines for designing integrated solutions to support development of marginalised societies (2019)Codesign in resource-limited societies: theoretical perspectives, inputs, outputs and influencing factors (2022)Social Capital in the Creation of Human Capital (1988)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Social Capital in the Creation of Human Capital (2000)Mindful consumption: a customer-centric approach to sustainability (2010)Bridging the institutional divide: Partnerships in subsistence markets (2012)Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground? (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies (2008)The fortune at the bottom of the pyramid (2010)Building the BoP Producer Ecosystem: The Evolving Engagement of F abindia with I ndian Handloom Artisans (2011)A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2019)Motivation and Personality (1997)Understanding factors that influence purchases in subsistence markets (2009)Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities (2012)The influence of marketing on consumption behavior at the bottom of the pyramid (2015)Culture's Consequences: International Differences in Work-Related Values (1981)Case study research: design and methods (2011)Sub-Saharan African cultural belief system and entrepreneurial activities: A Ghanaian perspective (2020)The Identity of Entrepreneurs: Providing Conceptual Clarity and Future Directions (2020)Rural Entrepreneurship Success Factors: An Empirical Investigation in an Emerging Market (2021)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia (2011)The Impact of Fair Trade Certification for Coffee Farmers in Peru (2011)From Strategy to Business Models and onto Tactics (2010)Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India (2007)Subsistence and Sustainability (2013)Adopting Bricolage to Overcome Resource Constraints: The Case of Social Enterprises in Rural India (2019)
this work references cited by second hop

References

  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers152 cited
  • 2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation150 cited
  • 2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited
  • 2007Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India90 cited
  • 2008Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces69 cited
  • 2007Co‐evolutionary design for development: influences shaping engineering design and implementation in Nepal and the global village45 cited

Cited by

  • 2017Marketing Practices of Rural Micro and Small Businesses in Ghana43 cited
  • 2021Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India31 cited
  • 2015Impact Investing and Inclusive Business Development in Africa: A research agenda30 cited
  • 2020Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India

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24 cited
  • 2018DESIGN AND FRUGAL INNOVATIONS: THREE ROLES OF RESOURCE-POOR PEOPLE23 cited
  • 2013Which businesses actually help the global poor?20 cited
  • 2017Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers19 cited
  • 2017Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach15 cited
  • 2022Twenty‐five years of management research on poverty: A systematic review of the literature and a research agenda12 cited
  • 2022Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic8 cited
  • 2022Learning Through Disruptions: Equipping Students to Cope With Challenging Contexts Through a Field-Based Course in Africa8 cited
  • 2021How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces7 cited
  • 2021Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches7 cited
  • 2018Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda5 cited
  • 2014Responsible Design and Product Innovation from a Capability Perspective4 cited
  • 2015Using the capability approach to detect design opportunities3 cited