Articlediamond2013

Corporate Social Responsibility: Opportunities, Drivers and Barriers

22 citations0/0 files storedInternational Journal of Entrepreneurial Knowledge

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

The following study employed a qualitative research methodology in order to explore the views of Iranian business professionals about the opportunities, drivers and barriers of corporate social responsibility (CSR). Thirteen Iranian business professionals with 9.2 years of overall working experience participated in in-depth interviews. The study revealed that majority of interviewees consider CSR as a threat for Iranian businesses in the short-term, yet as an opportunity in long-run in case businesses are ready to transform and commit to their responsibilities. The findings also included the emerging themes for the key drivers and barriers of CSR from the interviewees’ perspectives.

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References

2001Corporate Social Responsibility: A Theory of the Firm Perspective 1988The Long Interview 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior 2012Does it pay to be really good? addressing the shape of the relationship between social and financial performance 2011“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions 2007The views of corporate managers on the current state of, and future prospects for, social reporting in Bangladesh 2006Strategic and Moral Motivation for Corporate Social Responsibility

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