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Fact and Fallacy in Retention Marketing

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References

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2002

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?

721 cited

1998Preventing the premature death of relationship marketing.670 cited

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2010Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand18 cited
2017The impact of personalised incentives on the profitability of customer retention campaigns17 cited
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