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The Bottom of the Pyramid Strategy for Reducing Poverty

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References

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2016Marketing’s Lost Frontier: The Poor31 cited
2014Does quality matter for innovations in low income markets? The case of the Kenyan mobile phone sector25 cited
2013Exploring customer loyalty at bottom of the pyramid in South Asia25 cited
2013Eco-Innovation at the “Bottom of the Pyramid”

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17 cited

2010C K Prahalad and His Work: An Assessment11 cited

2013An integrated framework to serve the bottom of pyramid3 cited

2015A CAPABILITY APPROACH BASED STAKEHOLDER ANALYSIS FOR THE BASE OF THE PYRAMID: A CASE STUDY OF THE FIREWOOD BASED COOK-STOVES0 cited

2015Marketing tactics at the bottom of the pyramid - between good and evil0 cited