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Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments
16 references·0 citing·45 second hop
Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments (2004)Customer Profitability Analysis Reports f…The incidence, perceived merit and antecedents of customer accounting: an exploratory note (2002)The incidence, perceived meri…The Effect of Incentive Contracts on Learning and Performance (2000)The Effect of Incentive Contr…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Towards explaining activity-based costing failure: accounting and control in a decentralized organization (1997)Towards explaining activity-b…Frontiers of Management Accounting Research. (1997)Frontiers of Management Accou…Research methods in management accounting (1995)Research methods in managemen…A model of the effects of audit task complexity (1994)A model of the effects of aud…Information and Managers: A Field Study. (1993)Information and Managers: A F…Handbook of industrial and organizational psychology (1993)Handbook of industrial and or…Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability (1992)Impact of Resource Allocation…Advanced management accounting (1990)Advanced management accountingTask Complexity: A Review and Analysis (1988)Task Complexity: A Review and…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Relevance Lost: The Rise and Fall of Management Accounting (1987)Relevance Lost: The Rise and …Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Experimental and Quasi-Experimental Designs for Research (1963)Features of similarity. 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References

  • 1993Handbook of industrial and organizational psychology5,339 cited
  • 1987Relevance Lost: The Rise and Fall of Management Accounting3,169 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1988Task Complexity: A Review and Analysis1,629 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1994A model of the effects of audit task complexity379 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 1997Towards explaining activity-based costing failure: accounting and control in a decentralized organization300 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 2000The Effect of Incentive Contracts on Learning and Performance254 cited
  • 2002The incidence, perceived merit and antecedents of customer accounting: an exploratory note246 cited
  • 1990Advanced management accounting169 cited
  • 1993Information and Managers: A Field Study.151 cited
  • 1997Frontiers of Management Accounting Research.146 cited
  • 1995Research methods in management accounting107 cited

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  • 1992Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability91 cited
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