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Measuring the determinants of brand preference in a dairy product market
16 references·1 citing·37 second hop
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 2001Winning at new products : accelerating the process from idea to launch1,832 cited
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  • 1997Brand development versus new product development: toward a process model of extension decisions199 cited
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  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited
  • 1996Brand development versus new product development: towards a process model of extension decisions90 cited
  • 2000Consumer intentions to use a service category83 cited
  • 1999Variety Seeking, Purchase Timing, and the “Lightning Bolt” Brand Choice Model65 cited
  • 1990New Product Entries and Product Class Demand

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38 cited
  • 2000Inferring Latent Brand Dependencies33 cited
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    • 2021Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach12 cited