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Does Flow Influence the Brand Image in Event Marketing?

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References

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1989

Optimal experience in work and leisure.

1,942 cited

1996Development and Validation of a Scale to Measure Optimal Experience: The Flow State Scale1,562 cited

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2017Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value194 cited
2020Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone139 cited
2016Engagement platforms138 cited
2022A Scoping Review of Flow Research136 cited
2017Measuring brand image: a systematic review, practical guidance, and future research directions114 cited
2021Historical Lines and an Overview of Current Research on Flow114 cited
2012Historical Lines and an Overview of Current Research on Flow74 cited
2017Influence of the entrepreneur's social identity on business performance through effectuation72 cited
2011Music festival sponsorship: between commerce and carnival68 cited
2013Nomological validity of the Net Promoter Index question65 cited
2017Investigating the development of brand loyalty in brand communities from a positive psychology perspective64 cited
2010Impact of Flow and Brand Equity in 3D Virtual Worlds61 cited
2016Exploring the relationship between information satisfaction and flow in the context of consumers’ online search60 cited