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Children’s visual memory of packaging

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2015The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques

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2010Food packaging: the medium is the message130 cited

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2006Examining the relationship between product package colour and product selection in preschoolers82 cited

2015The importance of packaging in purchase and usage behaviour72 cited

2017What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes67 cited

2007The Role of Packaging in Positioning an Orange Juice63 cited

2013Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism62 cited

2011The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging57 cited

2011The dilemma of flavor and color in the choice of packaging by children55 cited