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About the nature and future of interactive marketing
3 references·15 citing·49 second hop
About the nature and future of interactive marketing (1998)About the nature and future of interactiv…Orality and Literacy (2003)Orality and LiteracyValue innovation: the strategic logic of high growth. 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Practitioner perspectives on the uses and benefits of new technologies (2003)Public relation(ship)s or pri…Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Measures of Perceived Interac…Identifying Patterns in Internet Retail Store Layouts (2002)Identifying Patterns in Inter…A Multivariate Analysis of Web Usage (1999)A Multivariate Analysis of We…Interactivity reexamined: A baseline analysis of early business web sites (1998)Interactivity reexamined: A b…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Scale Development : Theory and Applications (1991)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Cybernetics. 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this work references cited by second hop

References

  • 1982Orality and Literacy7,079 cited
  • 2003Orality and Literacy1,463 cited
  • 1997Value innovation: the strategic logic of high growth.750 cited

Cited by

  • 2011Customer Engagement4,036 cited
  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,110 cited
  • 1999A Multivariate Analysis of Web Usage941 cited
  • 1998Interactivity reexamined: A baseline analysis of early business web sites663 cited
  • 2004Interactivity-as-Product and Interactivity-as-Process305 cited
  • 2005Towards understanding members' interactivity, trust, and flow in online travel community303 cited
  • 2019Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying292 cited
  • 2008An investigation of user communication behavior in computer mediated environments206 cited
  • 2014Conceptualizing the brand in social media community: The five sources model121 cited
  • 2015Differentiating between access, interaction and participation115 cited
  • 2010Information sharing behaviour on blogs in Taiwan: Effects of interactivities and gender differences108 cited

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  • 2019Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan102 cited
  • 2023How enterprise interactions in innovation networks affect technological innovation performance: The role of technological innovation capacity and absorptive capacity21 cited
  • 2002Identifying Patterns in Internet Retail Store Layouts11 cited
  • 2003Public relation(ship)s or private controls? Practitioner perspectives on the uses and benefits of new technologies8 cited