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Forecasting Advertising Responsiveness for Short Lifecycle Products
16 references·1 citing·50 second hop
Forecasting Advertising Responsiveness for Short Lifecycle Products (2005)Forecasting Advertising Responsiveness fo…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)The Motion Picture Industry: …The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Promotional Chat on the Internet (2006)Promotional Chat on the Inter…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures (2003)Demand and Supply Dynamics fo…Estimating the Return to Schooling: Progress on Some Persistent Econometric Problems (2001)Estimating the Return to Scho…Endogeneity in Brand Choice Models (1999)Endogeneity in Brand Choice M…Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Measuring Market Power in the…Film Critics: Influencers or Predictors? (1997)Film Critics: Influencers or …Selection corrections for panel data models under conditional mean independence assumptions (1995)Selection corrections for pan…Automobile Prices in Market Equilibrium (1995)Automobile Prices in Market E…Testing for Selectivity Bias in Panel Data Models (1992)Testing for Selectivity Bias …Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Unionism and Wage Rates: A Simultaneous Equations Model with Qualitative and Limited Dependent Variables (1978)Unionism and Wage Rates: A Si…Taste versus the Market: An Extension of Research on the Consumption of Popular Culture (2007)Taste versus the Market: An E…Estimating Discrete-Choice Models of Product Differentiation (1994)Mixed MNL models for discrete response (2000)Eat, Drink, Firms, Government: An Investigation of Corruption from the Entertainment and Travel Costs of Chinese Firms (2011)The Rise of Market Power and the Macroeconomic Implications (2017)The Rise of Market Power and the Macroeconomic Implications* (2020)Conditional logit analysis of qualitative choice behavior (1972)Simulation and the Asymptotics of Optimization Estimators (1989)Discrete Choice Methods with Simulation (2001)Simulation and the Monte Carlo Method (2016)Text-Based Network Industries and Endogenous Product Differentiation (2016)On the Pooling of Time Series and Cross Section Data (1978)Limited-dependent and qualitative variables in econometrics (1983)Limited-Dependent and Qualitative Variables in Econometrics. (1984)Panel Data Models: Some Recent Developments (2001)Estimating panel data models in the presence of endogeneity and selection (2010)Correlated random effects models with unbalanced panels (2018)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)A New Product Growth for Model Consumer Durables (1969)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry (2008)Econometric Analysis of Panel Data (2021)Consumer behavior and marketing action (1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Panel Data and Unobservable Individual Effects (1981)Does Compulsory School Attendance Affect Schooling and Earnings? (1991)Returns to Investment in Education: A Further Update (2002)Returns to investment in education: a further update (2004)The Relationship Between Education and Adult Mortality in the United States (2004)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)Understanding Attitudes and Predicting Social Behavior (1980)The diffusion of innovations (1983)A Simple Model of Herd Behavior (1992)Do online reviews matter? — An empirical investigation of panel data (2008)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Education and Self-Selection (1978)Political Regimes and Economic Growth (1993)Political Regimes and Economic Growth (1995)
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References

  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1998Measuring Market Power in the Ready-to-Eat Cereal Industry2,069 cited
  • 2001Estimating the Return to Schooling: Progress on Some Persistent Econometric Problems1,923 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 1978Unionism and Wage Rates: A Simultaneous Equations Model with Qualitative and Limited Dependent Variables1,173 cited
  • 1995Selection corrections for panel data models under conditional mean independence assumptions910 cited
  • 1997Film Critics: Influencers or Predictors?883 cited
  • 2003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures675 cited
  • 2006Promotional Chat on the Internet638 cited
  • 1992Testing for Selectivity Bias in Panel Data Models562 cited
  • 2006The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions548 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1999

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Endogeneity in Brand Choice Models
503 cited
  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
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    • 2007Taste versus the Market: An Extension of Research on the Consumption of Popular Culture65 cited