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Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

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References

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1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1995Building Strong Brands4,432 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
1996‘Building Strong Brands’2,120 cited
2000Strengthening the Satisfaction-Profit Chain1,537 cited
2002Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?645 cited
2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
1977Information Acquisition Behavior in Brand Choice Situations406 cited
1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue269 cited
2000Managing Hotel Brand Equity242 cited
2000The effect of organizational form on quality: the case of franchising228 cited
1999Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?224 cited
1996Why Market Shares Matter: An Information-Based Theory

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181 cited

1927The appraisal of real estate175 cited

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2006Strategic Hotel Development and Positioning134 cited
2011Hospitality marketing research from 2000 to 2009129 cited
2014The effects of customer voice on hotel performance63 cited
2014How to influence hospitality employee perceptions on hotel brand performance?55 cited
2009Impact of brand recognition and brand reputation on firm performance: U.S.-based multinational restaurant companies’ perspective53 cited
2013Measuring Hotel Guest Satisfaction by Using an Online Quality Management System51 cited
2009Hotel Rebranding and Rescaling46 cited
2006Hotel Guest Satisfaction and Brand Performance41 cited
2022Innovative Mobile Technology in Hotels and the Use of Gamification41 cited
2019What drives green persistence intentions?39 cited
2012Identifying the attributes of blue ocean strategies in hospitality39 cited
2020Branding the hotel industry: The effect of step-up versus step-down brand extensions37 cited
2018Review of Airline-within-Airline strategy: Case studies of the Singapore Airlines Group and Qantas Group35 cited
2020Does Airbnb have a homogenous impact? Examining Airbnb’s effect on hotels with different organizational structures33 cited
2018Foundations of hospitality performance measurement research: A co-citation approach32 cited
2022What can hotels learn from the last recovery? Examining hotel occupancy rate and the guest experience24 cited