Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

16 references·15 citing·43 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Common risk factors in the returns on stocks and bonds26,615 cited
1997On Persistence in Mutual Fund Performance17,267 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1985Using daily stock returns6,497 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1986Strategic Brand Concept-Image Management2,198 cited
1996Credible Commitments: Using Hostages to Support Exchange2,019 cited
2001Why Some New Products are More Successful than Others1,470 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
1993Organizing Successful Co-Marketing Alliances993 cited
1999Signaling Unobservable Product Quality through a Brand Ally964 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
1987Contracts as a barrier to entry765 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited

Cited by

2015What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density65 cited
2022Co-branding research: where we are and where we could go from here64 cited
2014Stock price reactions to brand value announcements: Magnitude and moderators51 cited
2022Brand actions and financial consequences: a review of key findings and directions for future research50 cited
2019Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture38 cited
2021What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance25 cited
2016Is brand alliance always beneficial to firms?22 cited
2023Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention21 cited
2022Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling21 cited
2017Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners19 cited
2021What brand do I use for my new product? The impact of new product branding decisions on firm value17 cited
2018Evaluating marketplace synergies of ingredient brand alliances16 cited
2020Good times and bad: responsibility in brand alliances13 cited
2016Management von Markenallianzen12 cited
2016CO-BRANDING PARTNER SELECTION: THE IMPORTANCE OF BELIEF REVISION12 cited