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A Team Approach to New Product Development
3 references·16 citing·49 second hop
A Team Approach to New Product Development (1989)A Team Approach to New Product DevelopmentIntegrated Product Development (2019)Integrated Product DevelopmentMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Managing the New Product Development Process: How Japanese Companies Learn and Unlearn (1985)Managing the New Product Deve…Ladders to m-commerce resistance: A qualitative means-end approach (2017)Ladders to m-commerce resista…Personal values as determinants of intentions to use self-service technology in retailing (2016)Personal values as determinan…Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior (2015)Passive innovation resistance…Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance (2015)Innovations—Doomed to Fail? 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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2019Integrated Product Development521 cited
  • 1985Managing the New Product Development Process: How Japanese Companies Learn and Unlearn499 cited

Cited by

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  • 2011A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*227 cited
  • 1993Testing an international tourist role typology190 cited
  • 1993Social values and female fashion leadership: A cross‐cultural study146 cited
  • 2009The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event144 cited
  • 2009Green segmentation and environmental certification: insights from forest products132 cited
  • 2010Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India126 cited
  • 1991Social Values and Fashion Leadership125 cited
  • 2015Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior105 cited
  • 2012An integrated adoption model for e-books in a mobile environment: Evidence from South Korea102 cited
  • 2016Personal values as determinants of intentions to use self-service technology in retailing

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95 cited
  • 2011Personal Values and Mall Shopping Behavior: The Mediating Role of Attitude and Intention among Chinese and Thai Consumers83 cited
  • 2013The role of personal values in Chinese consumers’ food consumption decisions. A case study of healthy drinks78 cited
  • 1998Shopping mall customer values: the national mall shopper and the list of values69 cited
  • 2017Ladders to m-commerce resistance: A qualitative means-end approach66 cited
  • 2014Understanding factors influencing consumer attitudes toward cause‐related marketing65 cited