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The universality of the signal theory for products and services · Study

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ArticleThe universality of the signal theory for products and services

Sunil Erevelles2001

Article2001

The universality of the signal theory for products and services

Sunil Erevelles · Abhik Roy · Leslie S.C. Yip

71 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1988China statistical yearbook 2018Culture's Consequences 1991Conventional wisdom on measurement: A structural equation perspective.1961Variations in Value Orientations.1980Pricing: Making Profitable Decisions 1961Variations in Value Orientations 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1971Consumer Rankings of Risk Reduction Methods

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Year2001

Typearticle

Published2001-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations71

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(99)00069-7

openalex_workW2114159787

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