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The universality of the signal theory for products and services
16 references·16 citing·34 second hopsampled
The universality of the signal theory for products and services (2001)The universality of the signal theory for…Culture's Consequences (2018)Culture's ConsequencesMarketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Leadership theory and research: perspectives and directions (1993)Leadership theory and researc…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …Conventional wisdom on measurement: A structural equation perspective. (1991)Conventional wisdom on measur…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…China statistical yearbook (1988)China statistical yearbookPricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Market Signaling: Informational Transfer in Hiring and Related Screening Processes (1974)Market Signaling: Information…Components of perceived risk in product purchase: A cross-validation. (1974)Components of perceived risk …Perceived Risk and Its Components: A Model and Empirical Test (1973)Perceived Risk and Its Compon…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…The Components of Perceived Risk (1972)The Components of Perceived R…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Variations in Value Orientations. (1961)Variations in Value Orientati…Variations in Value Orientations (1961)Variations in Value Orientati…Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? (2023)Using authenticity cues to in…How Can SMEs Boost Trust Through Third-Party Means? Tracing the Multi-Dimensional Institutional Basis of Online Trust (2022)How Can SMEs Boost Trust Thro…Developing a brand heritage model for time-honoured brands: extending signalling theory (2021)Developing a brand heritage m…A signaling theory approach to relationship recovery (2020)A signaling theory approach t…Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities (2018)Prosocial Compensation Follow…An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity (2017)An Ethical Perspective on Nec…Determining profit-optimizing return policies – a two-step approach on data from taobao.com (2015)Determining profit-optimizing…How retailer money-back guarantees influence consumer preferences for retailer versus national brands (2013)How retailer money-back guara…How the personality of a brand impacts the perception of different dimensions of quality (2012)How the personality of a bran…The impact of sponsorship announcements on shareholder wealth in Australia (2010)The impact of sponsorship ann…Twenty Years of Service Guarantee Research (2008)Twenty Years of Service Guara…Consumer Behavior: Product Characteristics and Quality Perception (2008)Consumer Behavior: Product Ch…Revitalising suffering multinational brands: an empirical study (2007)Revitalising suffering multin…The influence of price and brand loyalty on store brands versus national brands (2006)The influence of price and br…Promotions and product pricing: Parsimony versus Veblenesque demand (2006)Promotions and product pricin…On the robustness and the direction of the effect of cause‐related marketing (2003)On the robustness and the dir…An Inventory for Measuring Depression (1961)The CES-D Scale (1977)Structural Equations with Latent Variables. (1991)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)Measuring Pro-Poor Growth (2001)Capitalism with Chinese Characteristics (2008)An optimal parameters-based geographical detector model enhances geographic characteristics of explanatory variables for spatial heterogeneity analysis: cases with different types of spatial data (2020)Perceived risk: The concept and its measurement (1986)Risk Perceptions and Pleasure Travel: An Exploratory Analysis (1992)Risk, uncertainty and the theory of planned behavior: A tourism example (2009)Consumer patronage and risk perceptions in Internet shopping (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Culture in Action: Symbols and Strategies (1986)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)A Theory of Cultural Values and Some Implications for Work (1999)Understanding the Influence of National Culture on the Development of Trust (1998)Guidelines on multicultural education, training, research, practice, and organizational change for Psychologists. (2003)On the meaning of work: A theoretical integration and review (2010)The Measurement of Independent and Interdependent Self-Construals (1994)Varieties of Capitalism (2001)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Sacrifice and Stigma: Reducing Free-riding in Cults, Communes, and Other Collectives (1992)Public Goods, Private Goods: The American Struggle Over Educational Goals (1997)Human Capital Policy (2003)
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References

  • 1988China statistical yearbook12,378 cited
  • 2018Culture's Consequences5,455 cited
  • 1991Conventional wisdom on measurement: A structural equation perspective.3,610 cited
  • 1961Variations in Value Orientations.2,816 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1961Variations in Value Orientations1,508 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1974Market Signaling: Informational Transfer in Hiring and Related Screening Processes1,341 cited
  • 1972The Components of Perceived Risk1,253 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
  • 1993Leadership theory and research: perspectives and directions841 cited
  • 1973Perceived Risk and Its Components: A Model and Empirical Test740 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited

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  • 1974Components of perceived risk in product purchase: A cross-validation.698 cited
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    • 2008Twenty Years of Service Guarantee Research110 cited
    • 2020A signaling theory approach to relationship recovery90 cited
    • 2021Developing a brand heritage model for time-honoured brands: extending signalling theory54 cited
    • 2006The influence of price and brand loyalty on store brands versus national brands44 cited
    • 2003On the robustness and the direction of the effect of cause‐related marketing42 cited
    • 2012How the personality of a brand impacts the perception of different dimensions of quality38 cited
    • 2007Revitalising suffering multinational brands: an empirical study38 cited
    • 2023Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality?29 cited
    • 2013How retailer money-back guarantees influence consumer preferences for retailer versus national brands27 cited
    • 2018Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities27 cited
    • 2015Determining profit-optimizing return policies – a two-step approach on data from taobao.com24 cited
    • 2008Consumer Behavior: Product Characteristics and Quality Perception21 cited
    • 2010The impact of sponsorship announcements on shareholder wealth in Australia21 cited
    • 2022How Can SMEs Boost Trust Through Third-Party Means? Tracing the Multi-Dimensional Institutional Basis of Online Trust14 cited
    • 2006Promotions and product pricing: Parsimony versus Veblenesque demand13 cited
    • 2017An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity13 cited