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Social Media: A New Frontier for Retailers?

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2015Use and measurement of social media for SMEs237 cited
2014User preferences of social features on social commerce websites: An empirical study224 cited
2017The effects of social commerce design on consumer purchase decision-making: An empirical study193 cited

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2018

Exploring how social media platforms influence fashion consumer decisions in the UK retail sector

171 cited

2017Examining the impact of managerial involvement with social media on exporting firm performance141 cited

2019Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs141 cited

2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited

2020Unpacking the social media–driven innovation capability: How consumer conversations turn into organizational innovations55 cited

2020Social media–based customer service and firm reputation53 cited

2017How Social Ties Influence Consumer: Evidence from Event-Related Potentials27 cited

2011Managing customer information and knowledge with social media in business-to-business companies26 cited

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2019On-line Crowdsourcing: Motives of Customers to Participate in Online Collaborative Innovation Processes15 cited

2017Website quality impact on customers' purchase intention through social commerce website11 cited