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Advertising Competition in a Dynamic Oligopoly with Multiple Brands
16 references·11 citing·40 second hop
Advertising Competition in a Dynamic Oligopoly with Multiple Brands (2009)Advertising Competition in a Dynamic Olig…Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Generic and Brand Advertising…Differential Games in Marketing (2004)Differential Games in Marketi…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…EVA: The Real Key to Creating Wealth (1998)EVA: The Real Key to Creating…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsAn Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Some Tests of Specification f…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Positioning and Pricing a Product Line (1988)Positioning and Pricing a Pro…Formulation and estimation of dynamic models using panel data (1982)Formulation and estimation of…Estimation of Dynamic Models with Error Components (1981)Estimation of Dynamic Models …Game-Theory Models in the Allocation of Advertising Expenditures (1976)Game-Theory Models in the All…Game-Theory Models in the Allocation of Advertising Expenditures (1958)Game-Theory Models in the All…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Optimal advertising for a generalized Vidale–Wolfe response model (2021)Optimal advertising for a gen…A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect (2021)A strategic study on dynamic …Dynamic generic and brand advertising decisions under supply disruption (2020)Dynamic generic and brand adv…The Race for Online Reputation: Implications for Platforms, Firms and Consumers (2019)The Race for Online Reputatio…Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior (2019)Dynamic property of consumer-…When Ignorance Can Be Bliss: Organizational Structure and Coordination in Electronic Retailing (2018)When Ignorance Can Be Bliss: …Advertising Competition on the Internet: Operational and Strategic Considerations (2018)Advertising Competition on th…Supply chain performance for deteriorating items with cooperative advertising (2015)Supply chain performance for …Horizontal cooperative programmes and cooperative advertising (2013)Horizontal cooperative progra…Cooperative Advertising in a Dynamic Retail Market Oligopoly (2012)Cooperative Advertising in a …Modular service design in professional services: a qualitative study (2011)Modular service design in pro…Information and Consumer Behavior (1970)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Specification Tests in Econometrics (1978)Another look at the instrumental variable estimation of error-components models (1995)Initial conditions and moment restrictions in dynamic panel data models (1998)On the Pooling of Time Series and Cross Section Data (1978)Panel data and unobservable individual effects (1981)Using Online Conversations to Study Word-of-Mouth Communication (2004)Bank-specific, industry-specific and macroeconomic determinants of bank profitability (2006)How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2007)Theory of Value (1959)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Monopoly and product quality (1978)Heuristics for Product-Line Design Using Conjoint Analysis (1990)Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data (1993)Research for product positioning and design decisions: An integrative review (1995)Estimating Discrete-Choice Models of Product Differentiation (1994)Automobile Prices in Market Equilibrium (1995)Econometric Analysis of Cross Section and Panel Data (2001)What Drives Media Slant? 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References

  • 1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations33,089 cited
  • 1995Building Strong Brands4,432 cited
  • 1982Formulation and estimation of dynamic models using panel data2,852 cited
  • 1981Estimation of Dynamic Models with Error Components2,326 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2004Differential Games in Marketing303 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 1988Positioning and Pricing a Product Line274 cited
  • 1998EVA: The Real Key to Creating Wealth231 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly181 cited
  • 1976Game-Theory Models in the Allocation of Advertising Expenditures165 cited
  • 1989Competitive dynamic advertising159 cited
  • 1958Game-Theory Models in the Allocation of Advertising Expenditures

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151 cited

Cited by

  • 2013Horizontal cooperative programmes and cooperative advertising43 cited
  • 2012Cooperative Advertising in a Dynamic Retail Market Oligopoly39 cited
  • 2020Dynamic generic and brand advertising decisions under supply disruption38 cited
  • 2019The Race for Online Reputation: Implications for Platforms, Firms and Consumers31 cited
  • 2018Advertising Competition on the Internet: Operational and Strategic Considerations26 cited
  • 2015Supply chain performance for deteriorating items with cooperative advertising22 cited
  • 2018When Ignorance Can Be Bliss: Organizational Structure and Coordination in Electronic Retailing18 cited
  • 2021Optimal advertising for a generalized Vidale–Wolfe response model13 cited
  • 2019Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior12 cited
  • 2021A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect11 cited
  • 2011Modular service design in professional services: a qualitative study9 cited