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How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences?
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How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences? (2011)How The Media Is A Significant Promotiona…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…The Uses-and-Gratifications Perspective of Media Effects (2002)The Uses-and-Gratifications P…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…A Critical review of consumer satisfaction (1989)A Critical review of consumer…Response Determinants in Satisfaction Judgments (1988)Response Determinants in Sati…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Utilization of mass communication by the individual (1974)Utilization of mass communica…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorAn Experimental Study of Customer Effort, Expectation, and Satisfaction (1965)An Experimental Study of Cust…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Customer delight: Foundations, findings, and managerial insight (1997)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Uses and Gratifications Theory in the 21st Century (2000)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1974Utilization of mass communication by the individual1,775 cited
  • 1988Response Determinants in Satisfaction Judgments1,685 cited
  • 1989A Critical review of consumer satisfaction1,522 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
  • 2002The Uses-and-Gratifications Perspective of Media Effects882 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited

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  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
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