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Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study
16 references·0 citing·48 second hop
Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study (2014)Influence of TV endorser types on adverti…Economic and Political Weekly (2017)Economic and Political WeeklyCommunication And Persuasion (2017)Communication And PersuasionHandbook of social psychology (2004)Handbook of social psychologyCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Social Identity and Self-Cate…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Generalized Intergroup Contact Effects on Prejudice (1997)Generalized Intergroup Contac…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Psychological Testing: Principles and Applications (1988)Psychological Testing: Princi…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Advances in Consumer Research (1983)Advances in Consumer ResearchIn-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)In-group bias in the minimal …Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)What is coefficient alpha? An examination of theory and applications. (1993)The C-OAR-SE procedure for scale development in marketing (2002)How destination image and evaluative factors affect behavioral intentions? (2006)How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators (2015)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? 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(1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Some Social Requisites of Democracy: Economic Development and Political Legitimacy (1959)Role congruity theory of prejudice toward female leaders. (2002)Social Influence: Compliance and Conformity (2004)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

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  • 1970Back-Translation for Cross-Cultural Research14,051 cited
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  • 2017Communication And Persuasion2,240 cited
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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1997Generalized Intergroup Contact Effects on Prejudice

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1,181 cited
  • 1988Psychological Testing: Principles and Applications1,164 cited
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