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The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter
16 references·4 citing·40 second hop
The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter (2007)The Effects of Mobile Customer Relationsh…Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Intentions to Use Mobile Serv…The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)The Customer Orientation of S…The Loyalty Effect (2001)The Loyalty EffectAssessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Service Encounter: Diagno…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Attitudes, Personality and Behavior (1988)Attitudes, Personality and Be…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …The Impact of Branded Mobile Applications on Customer Loyalty (2023)The Impact of Branded Mobile …Review on factors affecting customer churn in telecom sector (2017)Review on factors affecting c…The impact of CRM on QoE : An exploratory study from mobile phone industry in Morocco (2015)The impact of CRM on QoE : An…Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry (2011)Sales Promotion and Consumer …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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(1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Judgment under Uncertainty: Heuristics and Biases (1974)Economic Action and Social Structure: The Problem of Embeddedness (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)
this work references cited by second hop

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1988Attitudes, Personality and Behavior6,824 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2001The Loyalty Effect1,406 cited
  • 2005Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons1,292 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 2002The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings

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1,092 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • Cited by

    • 2015The impact of CRM on QoE : An exploratory study from mobile phone industry in Morocco26 cited
    • 2011Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry25 cited
    • 2023The Impact of Branded Mobile Applications on Customer Loyalty24 cited
    • 2017Review on factors affecting customer churn in telecom sector12 cited