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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research

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References

1980Historical Research in Marketing188 cited
1964Handbook of Consumer Motivations: The Psychology of the World of Objects.97 cited
1990Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory51 cited
1957Is It True What They Say about Motivation Research?13 cited

Cited by

2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
2014The origin and success of qualitative research86 cited
2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’17 cited
2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited
2014American influences on Irish advertising and consumerism 1900-1960: fashioning Irishwomen9 cited
2025On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism1 cited

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