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ArticleBrand promotions as a lottery

Claudia Gonz�lez-Vallejo1995

Article1995

Brand promotions as a lottery

Claudia Gonz�lez-Vallejo · Dilip Soman

42 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Supply Chain and Inventory Management

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1988Contingent weighting in judgment and choice.1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 1985Ambiguity and uncertainty in probabilistic inference.1986Decision Making Under Ambiguity 1986Measuring the vague meanings of probability terms.1964What Price Ambiguity? or the Role of Ambiguity in Decision-Making

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2020On the Use of Probabilistic Uncertain Rewards on Crowdfunding Platforms: The Case of the Lottery 2021Hidden price promotions: Could retailer price promotions backfire?2020The effectiveness of random discounts for migrating customers to the mobile channel 2019Promoting crowdfunding with lottery: The impact on campaign performance 2022When do price discounts become attractive? A study comparing discount strategies on consumer perceptions

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Details

Year1995

Typearticle

Published1995-07-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations42

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00995113

openalex_workW2117837022

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2019

An investigation of the promotion effects of uncertain level discount: evidence from China

2017Beyond the Risky Gamble: A Framework for Consumer Research in Real-World Risk

2007Can Uncertainty Improve Promotions?