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Brand promotions as a lottery

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References

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61 cited

1994An experimental assessment of effects associated with alternative tensile price claims44 cited

Cited by

2020On the Use of Probabilistic Uncertain Rewards on Crowdfunding Platforms: The Case of the Lottery36 cited
2021Hidden price promotions: Could retailer price promotions backfire?25 cited
2020The effectiveness of random discounts for migrating customers to the mobile channel20 cited
2019Promoting crowdfunding with lottery: The impact on campaign performance18 cited
2022When do price discounts become attractive? A study comparing discount strategies on consumer perceptions16 cited
2019An investigation of the promotion effects of uncertain level discount: evidence from China15 cited
2017Beyond the Risky Gamble: A Framework for Consumer Research in Real-World Risk7 cited
2007Can Uncertainty Improve Promotions?6 cited
2019Prize-linked savings accounts: combining virtue and vice to make savings more enticing2 cited
2015The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit2 cited
2022Risk and Ambiguity: Unpacking Uncertainty in Platform Rewards Design1 cited
2010Essays on consumer judgment and decision making under uncertainty1 cited
2014Percepção de dor, atenção visual e aversão a risco financeiro na tomada de decisão.0 cited
2014PERCEPÇÃO DE DOR, ATENÇÃO VISUAL E AVERSÃO A RISCO FINANCEIRO NA TOMADA DE DECISÃO0 cited