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Asymmetric Promotion Effects and Brand Positioning

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2007Corporate social responsibility and the positioning of grocery brands

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1999Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations170 cited

2001Random utility models in marketing research: a survey166 cited

2007Product Positioning and Competition: The Role of Location in the Fast Food Industry161 cited

2018The revenue and cost sharing contract of pricing and servicing policies in a dual-channel closed-loop supply chain156 cited

2019Green product design considering functional-product reference156 cited

1998Long-run effects of price promotions in scanner markets153 cited

2009Retailer Pricing and Competitive Effects134 cited

2013Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning128 cited

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2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited