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The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry
16 references·3 citing·39 second hop
The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry (2014)The Role of Sales in NPD : An Investigati…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…The wide lens: a new strategy for innovation (2012)The wide lens: a new strategy…Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success (2010)Sales, Marketing, and Researc…Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Implementing the Marketing Co…Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2008)Market-based capabilities and…Doing Qualitative Research: A Comprehensive Guide (2008)Doing Qualitative Research: A…Success Factors of New Product Development: A Review of the Empirical Literature (2002)Success Factors of New Produc…Improving Pregnancy Outcome during Imprisonment: A Model Residential Care Program (2001)Improving Pregnancy Outcome d…Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure (2000)Fundamental Changes in Market…Symbolism and Strategic Change in Academia: The Dynamics of Sensemaking and Influence (1994)Symbolism and Strategic Chang…The Voice of the Customer (1993)The Voice of the CustomerBasics of Qualitative Research (1992)Basics of Qualitative ResearchThe Long Interview (1988)The Long Interview"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Dimensions of Industrial New Product Success and Failure (1979)The Dimensions of Industrial …SAPPHO updated - project SAPPHO phase II (1974)SAPPHO updated - project SAPP…Supplier involvement and supplier performance in new product development: Moderating effects of supplier salesperson behaviors (2023)Supplier involvement and supp…The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions (2022)The launch of new products: N…Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors (2015)Why frontline employees engag…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Taking the Linguistic Turn in Organizational Research (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)From Intended Strategies to Unintended Outcomes: The Impact of Change Recipient Sensemaking (2005)Making Sense with Institutions: Context, Thought and Action in Karl Weick’s Theory (2006)The House of Quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Assessing Construct Validity in Organizational Research (1991)The machine that changed the world (1992)Organizational culture and leadership (1993)Open Innovation in Practice: An Analysis of Strategic Approaches to Technology Transactions (2008)The Strategic Management of Innovation: A Systematic Review and Paths for Future Research (2011)La innovación gerencial, una estrategia de crecimiento en los pequeños y medianos empresarios (2022)The Structure of Scientific Revolutions (1963)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Advances in Consumer Research (2025)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)A Propositional Inventory for New Diffusion Research (1985)Demography and Design: Predictors of New Product Team Performance (1992)Unpacking the Concept of Virtuality: The Effects of Geographic Dispersion, Electronic Dependence, Dynamic Structure, and National Diversity on Team Innovation (2006)Combining individual interviews and focus groups to enhance data richness (2008)The health of prisoners (2010)Comparison of Quantitative and Qualitative Research Traditions: epistemological, theoretical, and methodological differences (2013)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Theory Construction in Qualitative Research (2012)Chapter 18 Empirical studies of innovation and market structure (1989)A Cross-National Comparative Study of New Product Development Processes: Japan and the United States (1997)Fifty Years of Empirical Studies of Innovative Activity and Performance (2010)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)
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  • 2017The Discovery of Grounded Theory25,772 cited
  • 1992Basics of Qualitative Research17,850 cited
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  • 1993The Voice of the Customer1,969 cited
  • 2001Improving Pregnancy Outcome during Imprisonment: A Model Residential Care Program1,647 cited
  • 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
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  • 2008Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

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325 cited
  • 2012The wide lens: a new strategy for innovation262 cited
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    • 2015Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors30 cited
    • 2023Supplier involvement and supplier performance in new product development: Moderating effects of supplier salesperson behaviors14 cited
    • 2022The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions13 cited