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Marketing and company performance of Chinese small firms in Mainland China: a preliminary study
16 references·1 citing·35 second hop
Marketing and company performance of Chinese small firms in Mainland China: a preliminary study (2000)Marketing and company performance of Chin…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Approaches to small firm marketing (1998)Approaches to small firm mark…Management in China during the Age of Reform (1996)Management in China during th…Management in China during the Age of Reform (1995)Management in China during th…The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility (1994)The marketing planning proces…Dominant Forms of Economic Organization in Market Economies (1994)Dominant Forms of Economic Or…Organizational Dynamics of Market Transition: Hybrid Forms, Property Rights, and Mixed Economy in China (1992)Organizational Dynamics of Ma…Marketing and company performance: An examination of medium sized manufacturing firms in Britain (1992)Marketing and company perform…The Economics of Small Firms (1990)The Economics of Small FirmsThe economics of small firms : a European challenge (1990)The economics of small firms …Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…Analysis for Strategic Market Decisions (1986)Analysis for Strategic Market…The Marketing Imagination (1983)The Marketing ImaginationStrategic Marketing: Betas, Boxes, Or Basics (1981)Strategic Marketing: Betas, B…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing Research (1970)Marketing ResearchMarketing and business performance of construction SMEs in China (2007)Marketing and business perfor…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Local Governments as Industrial Firms: An Organizational Analysis of China's Transitional Economy (1995)From Fiefs to Clans and Network Capitalism: Explaining China's Emerging Economic Order (1996)Recombinant Property in East European Capitalism (1996)Capitalism, Socialism and Democracy (1997)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1986)Institutions, Institutional Change and Economic Performance (1990)National Business Systems and National Systems of Innovation (1999)The three pillars of institutional theory and FDI in Latin America: An institutionalization process (2008)Terrorism and international business: A research agenda (2010)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Political Marketing: Structure and Process (1994)Successful brand management in SMEs: a new theory and practical hints (2005)SME brand building and management: an exploratory study (2010)MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. (2000)Guanxi and organizational dynamics: organizational networking in Chinese firms (2001)The role of managers' political networking and functional experience in new venture performance: Evidence from China's transition economy (2007)Industrial Districts: Old Wine in New Bottles? (1992)Innovation and diffusion in small firms: Theory and evidence (1994)A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance (2010)Financial performance and survival of multinational corporations in China (1999)Unpacking the relationship between CEO leadership behavior and organizational culture (2006)Changing Chinese values: Keeping up with paradoxes (2008)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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  • 1992

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Marketing and company performance: An examination of medium sized manufacturing firms in Britain
79 cited

Cited by

  • 2007Marketing and business performance of construction SMEs in China62 cited