SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications
16 references·3 citing·45 second hop
Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications (2005)Why doesn't marketing use the corporate d…The Content Analysis Guidebook (2017)The Content Analysis GuidebookAn Empirical Investigation of the Factors Affecting Data Warehousing Success (2005)An Empirical Investigation of…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…Avoid the four perils of CRM. (2002)Avoid the four perils of CRM.Knowledge management and data mining for marketing (2001)Knowledge management and data…An Empirical Investigation of the Factors Affecting Data Warehousing Success1 (2001)An Empirical Investigation of…Dimensions and Levels of Trust: Implications for Commitment to a Relationship (1997)Dimensions and Levels of Trus…Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Beyond Accuracy: What Data Qu…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994. (1994)Yin, Robert K., Case Study Re…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria (1994)Alternative scales for measur…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Information Technology Implementation Research: A Technological Diffusion Approach (1990)Information Technology Implem…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Application of Data Warehouse in Real Life: State-of-the-art Survey from User Preferences’ Perspective (2016)Application of Data Warehouse…Development of a Public Health Reporting Data Warehouse: Lessons Learned (2013)Development of a Public Healt…Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms (2007)Interactive strategy formatio…Out of the Crisis (1982)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Information Systems Success: The Quest for the Dependent Variable (1992)Data quality in context (1997)AIMQ: a methodology for information quality assessment (2002)Data quality assessment (2002)Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Central Problems in the Management of Innovation (1986)Technology and Institutions: What Can Research on Information Technology and Research on Organizations Learn from Each Other?1 (2001)The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business (2006)Diffusion of Innovations 1 (2019)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables (1989)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)The use of partial least squares path modeling in international marketing (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Evolution of Cooperation (1981)Not So Different After All: A Cross-Discipline View Of Trust (1998)Psychological Safety and Learning Behavior in Work Teams (1999)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A Theory of Cognitive Dissonance (1957)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Communication and Control Processes in the Delivery of Service Quality (1988)The Structure of Commitment in Exchange (1995)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Qualitative Content Analysis (2008)The qualitative content analysis process (2008)How to plan and perform a qualitative study using content analysis (2016)Alternative Arguments for Generalizing From Data as Applied to Qualitative Research (1993)Electronic Mail as the Medium of Managerial Choice (1994)Critical realism in case study research (2009)
this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 2017The Content Analysis Guidebook9,228 cited
  • 1996Beyond Accuracy: What Data Quality Means to Data Consumers4,663 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1990Information Technology Implementation Research: A Technological Diffusion Approach2,769 cited
  • 1994Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994.2,138 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 1994Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria1,492 cited
  • 2001An Empirical Investigation of the Factors Affecting Data Warehousing Success11,439 cited
  • 2005An Empirical Investigation of the Factors Affecting Data Warehousing Success885 cited
  • 2002Avoid the four perils of CRM.699 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2001Knowledge management and data mining for marketing575 cited
  • 1997Dimensions and Levels of Trust: Implications for Commitment to a Relationship545 cited
  • Cited by

    • 2007Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms38 cited
    • 2013Development of a Public Health Reporting Data Warehouse: Lessons Learned16 cited
    • 2016Application of Data Warehouse in Real Life: State-of-the-art Survey from User Preferences’ Perspective13 cited