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Development and Implementation of a Segment Selection Procedure for Industrial Product Markets
16 references·3 citing·35 second hop
Development and Implementation of a Segment Selection Procedure for Industrial Product Markets (1999)Development and Implementation of a Segme…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…Segmenting Customers in Mature Industrial Markets (1992)Segmenting Customers in Matur…Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Recent contributions to optimal product positioning and buyer segmentation (1989)Recent contributions to optim…A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments (1988)A Least Squares Procedure for…A Heuristic Approach to Product Design (1987)A Heuristic Approach to Produ…Models and Heuristics for Product Line Selection (1985)Models and Heuristics for Pro…Market Segmentation and Positioning in Specialized Industrial Markets (1985)Market Segmentation and Posit…Multiple Criteria Decision Making (1983)Multiple Criteria Decision Ma…Market planning for new industrial products (1980)Market planning for new indus…The Stability of Benefit Segments (1978)The Stability of Benefit Segm…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1977)Decisions with Multiple Objec…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Implementation of new segments in small- and medium-sized enterprises (SMEs) (2022)Implementation of new segment…INVESTIGATING ANTECEDENTS AND STAGE-SPECIFIC EFFECTS OF CUSTOMER INTEGRATION INTENSITY ON NEW PRODUCT SUCCESS (2017)INVESTIGATING ANTECEDENTS AND…Bridging Industrial Segmentation Theory and Practice (2009)Bridging Industrial Segmentat…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Commercial Use of Conjoint Analysis: An Update (1989)Optimal Bundle Pricing (1990)A Nonparametric Approach to Modeling Choice with Limited Data (2013)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Building Models for Marketing Decisions (2000)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)Agent-based simulation of innovation diffusion: a review (2011)Progressive Focusing and Trustworthiness in Qualitative Research (2012)Industrial market segmentation (1974)Decision Support Systems for Marketing Managers (1979)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)A Content Analysis of Guilt Appeals in Popular Magazine Advertisements (1997)Because Time Matters: Temporal Coordination in Global Virtual Project Teams (2003)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Automated Marketing Research Using Online Customer Reviews (2011)Citizen Participation in Decision Making: Is It Worth the Effort? (2004)Extended VIKOR method in comparison with outranking methods (2006)Multi-criteria decision analysis in environmental sciences: Ten years of applications and trends (2011)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)Application of multi-criteria decision making to sustainable energy planning—A review (2004)Sustainable supplier selection in healthcare industries using a new MCDM method: Measurement of alternatives and ranking according to COmpromise solution (MARCOS) (2019)
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References

  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1983Multiple Criteria Decision Making2,459 cited
  • 1977Decisions with Multiple Objectives: Preferences and Value Tradeoffs.2,305 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1991Segmenting Markets with Conjoint Analysis481 cited
  • 1985Models and Heuristics for Product Line Selection330 cited
  • 1985Market Segmentation and Positioning in Specialized Industrial Markets179 cited
  • 1978The Stability of Benefit Segments170 cited
  • 1989Recent contributions to optimal product positioning and buyer segmentation156 cited
  • 1987A Heuristic Approach to Product Design154 cited
  • 1988A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments134 cited
  • 1992Segmenting Customers in Mature Industrial Markets119 cited
  • 1980

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Market planning for new industrial products
96 cited

Cited by

  • 2009Bridging Industrial Segmentation Theory and Practice21 cited
  • 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)19 cited
  • 2017INVESTIGATING ANTECEDENTS AND STAGE-SPECIFIC EFFECTS OF CUSTOMER INTEGRATION INTENSITY ON NEW PRODUCT SUCCESS10 cited