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ArticleMarketing data, models and decisions

Michel Wedel2000

Article2000

Marketing data, models and decisions

Michel Wedel · Wagner A. Kamakura · Ulf Böckenholt

43 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Forecasting Techniques and Applications

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References

1997Market Segmentation: Conceptual and Methodological Foundations 1998Marketing models of consumer heterogeneity 1989Decision traps : ten barriers to brilliant decision-making and how to overcome them 2000Building models for marketing decisions:1998Product line extensions and competitive market interactions: An empirical analysis 1999Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building

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2017Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment 2006From customer data to value: What is lacking in the information chain?2002In Search of Data: An Editorial 2007Customer segmentation based on survival character 2000Models for marketing decisions: Postscriptum 2024Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy

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Year2000

Typearticle

Published2000-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations43

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(00)00010-0

openalex_workW2120966970

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