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Marketing data, models and decisions

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References

1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
1998Marketing models of consumer heterogeneity790 cited
1989Decision traps : ten barriers to brilliant decision-making and how to overcome them342 cited
2000Building models for marketing decisions:157 cited
1998Product line extensions and competitive market interactions: An empirical analysis141 cited
1999Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building96 cited

Cited by

2017Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment110 cited
2006From customer data to value: What is lacking in the information chain?48 cited
2002In Search of Data: An Editorial33 cited
2007Customer segmentation based on survival character30 cited
2000Models for marketing decisions: Postscriptum13 cited
2024Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy10 cited

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