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The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study

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References

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1994Bioelectrical echoes from evaluative categorizations: I. A late positive brain potential that varies as a function of trait negativity and extremity.139 cited

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2018They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending29 cited

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