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Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers
16 references·1 citing·47 second hop
Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers (2015)Effects of Brand Experience and Product I…Marketing: An Introduction (2025)Marketing: An IntroductionBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework (2006)Service Quality, Trust, Speci…Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)Antecedents of B2C Channel Sa…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Single Sample Cross-Validation Indices for Covariance Structures (1989)Single Sample Cross-Validatio…Optimal experience in work and leisure. (1989)Optimal experience in work an…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Beyond Boredom and Anxiety: The Experience of Play in Work and Games. (1977)Beyond Boredom and Anxiety: T…Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence (2016)Understanding the Impact of t…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Predictive Sample Reuse Method with Applications (1975)Asymptotically distribution‐free methods for the analysis of covariance structures (1984)SENSE OF PLACE AS AN ATTITUDE: LAKESHORE OWNERS ATTITUDES TOWARD THEIR PROPERTIES (2001)Burnout and Engagement in University Students (2002)Measuring intercultural sensitivity: The intercultural development inventory (2003)The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1989Optimal experience in work and leisure.1,942 cited
  • 1989Single Sample Cross-Validation Indices for Covariance Structures1,656 cited
  • 2002Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics1,205 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1977Beyond Boredom and Anxiety: The Experience of Play in Work and Games.854 cited
  • 2025Marketing: An Introduction842 cited

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  • 2006Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework660 cited
  • 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
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    • 2016Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence9 cited