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Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism
16 references·1 citing·39 second hop
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References

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  • 1979Statistics for Experimenters: An Introduction to Design, Data Analysis and Model Building.2,003 cited
  • 2000Design and Analysis of Experiments1,158 cited
  • 2005Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research1,082 cited
  • 1998Planning for Product Platforms928 cited
  • 2001T IME -S ERIES –C ROSS -S ECTION D ATA : What Have We Learned in the Past Few Years?916 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
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  • 1990The Economics of Product Variety: A Survey719 cited
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  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 1974On the Design of Choice Experiments Involving Multifactor Alternatives423 cited
  • 2001Appropriateness and Impact of Platform-Based Product Development418 cited
  • 2001Thirty Years of Conjoint Analysis: Reflections and Prospects

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387 cited
  • 2003MANAGING PRODUCT VARIETY: AN INTEGRATIVE REVIEW AND RESEARCH DIRECTIONS379 cited
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    • 2018A data-driven framework to new product demand prediction: Integrating product differentiation and transfer learning approach33 cited