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The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equity
16 references·7 citing·33 second hop
The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equity (2015)The Impact of Country of Origin and Count…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYCountry-of-Origin Effects for Uni-National and Bi-National Products (1988)Country-of-Origin Effects for…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…Revisiting brand origin: expanding the strategic portfolio of brand-level attributes (2022)Revisiting brand origin: expa…Consumers’ Purchase Intentions of Bi-national Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs (2019)Consumers’ Purchase Intention…The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling (2018)The Impact of Brand Awareness…The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands (2018)The effect of country of orig…Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach (2018)Relative importance of countr…Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones (2018)Country-of-Origin Effects on …The Impact of Brand Country-of-Origin Image on the Formation of Brand Equity in the Sports Apparel Industry (2015)The Impact of Brand Country-o…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The nature and measurement of meaning. (1952)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Findings and Theory in the Study of Fear Communications (1970)On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort. (1994)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
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  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 1988Country-of-Origin Effects for Uni-National and Bi-National Products

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961 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • Cited by

    • 2018Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones21 cited
    • 2022Revisiting brand origin: expanding the strategic portfolio of brand-level attributes19 cited
    • 2018The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands17 cited
    • 2019Consumers’ Purchase Intentions of Bi-national Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs17 cited
    • 2018Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach16 cited
    • 2018The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling14 cited
    • 2015The Impact of Brand Country-of-Origin Image on the Formation of Brand Equity in the Sports Apparel Industry13 cited