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Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement
16 references·0 citing·41 second hop
Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement (2004)Consumer Responses to Perceived Teleprese…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advances in Consumer Research (1992)Advances in Consumer ResearchStructural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Model Evaluation a…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Social psychophysiology : a sourcebook (1983)Social psychophysiology : a s…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1990Structural Model Evaluation and Modification: An Interval Estimation Approach7,390 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1983Social psychophysiology : a sourcebook1,590 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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1,310 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
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