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Marketing Distance Learning Programs and Courses: A Relationship Marketing Strategy

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References

1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,201 cited
1992Marketing Services: Competing Through Quality2,178 cited
1987The new marketing—Developing long-term interactive relationships1,070 cited
2011Total Relationship Marketing733 cited
2003Thirty-two Trends Affecting Distance Education: An Informed Foundation for Strategic Planning354 cited
2000Handbook of Relationship Marketing341 cited
2004Entering the Mainstream: The Quality and Extent of Online Education in the United States, 2003 and 2004.322 cited
1999Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm137 cited

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2012Student loyalty based on relationship quality: an analysis on higher education institutions30 cited
2010Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education11 cited
2013Boys’ boarding school management: understanding the choice criteria of parents8 cited
2009The Promise and the Pathway: Marketing Higher Education to Adults8 cited
2025Comparative Analysis of Online Hospitality and Tourism Management Master’s Programs as Systems Using the STAR Model

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