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EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION PROGRAMS ON PERCEPTION AND MEMORY OF ADVERTISEMENTS
9 references·2 citing·40 second hop
EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION PROGRAMS ON PERCEPTION AND MEMORY OF ADVERTISEMENTS (1994)EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF…Advances in Consumer Research (2025)Advances in Consumer ResearchCONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS (1993)CONTEXT EFFECTS ON MEMORY FOR…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…CPMs versus CPMIs: Implications for Media Planning (1991)CPMs versus CPMIs: Implicatio…The Influence of Viewing Context on Commercial Effectiveness: A Selection-Processing Model (1990)The Influence of Viewing Cont…The Effect of Tv Program Involvement on Involvement With Commercials (1986)The Effect of Tv Program Invo…MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION (1985)MESSAGE COMPLEXITY AND ATTENT…Response to Commercials as a Function of Program Context (1981)Response to Commercials as a …THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE (1978)THE EFFECT OF POSITIONING A M…Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall (2021)Effect of Advertisement on Ch…Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements (1996)Context Effects of Radio Prog…Nebraska Symposium on Motivation, 1961 (1963)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Using Humorous Programs as a Vehicle for Humorous Commercials (1997)Cognitive and Emotional Processes in Individuals and Commercial Web sites (2008)Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Advances in Consumer Research (1983)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Relationship marketing: the influence of consumer involvement on perceived service benefits (2006)Involvement theory in constructing bloggers' intention to purchase travel products (2009)The Cognitive Processes Mediating Acceptance of Advertising (1973)Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing (1993)Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad? (1995)Factors Influencing Clicking of Banner Ads on the WWW (2003)Perception and communication. (1958)On the economy of the human-processing system. (1979)Mild Auditory-Visual Dissonance in Television News May Exceed Viewer Attentional Capacity (1991)When Available Resources Become Negative Resources (2007)Explaining the Relationship between Internet Use and Interpersonal Trust: Taking into Account Motivation and Information Overload (2008)Perception and Communication (2016)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads (2011)Journalists as radio advertising endorsers in news or talk radio stations (2018)Measuring the Involvement Construct (1985)The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting (2007)Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising (2012)TV Viewing and Advertising Targeting (2017)The Measurement of Advertising Involvement (1966)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Television Program Interest and Commercial Interruption (1983)The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block (2005)Impact of Media Context on Advertising Memory (2018)Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements1 (2002)User generated content presenting brands on social media increases young adults’ purchase intention (2019)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The Communication Effects of Controversial Sexual Content in Television Programs and Commercials (1983)The Effects of Physiological Arousal on Information Processing and Persuasion (1988)Factors Affecting Online Advertising Recall: A Study of Students (2003)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1981Response to Commercials as a Function of Program Context151 cited
  • 1985MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION128 cited
  • 1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited
  • 1993CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS74 cited
  • 1986The Effect of Tv Program Involvement on Involvement With Commercials70 cited
  • 1991CPMs versus CPMIs: Implications for Media Planning61 cited
  • 1990The Influence of Viewing Context on Commercial Effectiveness: A Selection-Processing Model31 cited

Cited by

  • 1996Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements24 cited
  • 2021Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall10 cited

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