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Children's relationships with brands: “True love” or “one‐night” stand?

16 references·16 citing·34 second hopsampled

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References

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Cited by

2014The role of social network websites in the consumer–brand relationship224 cited
2010“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment136 cited
2015Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love126 cited
2011The effects of brand relationship quality on responses to service failure of hotel consumers117 cited
2014The effect of product category on consumer brand relationships113 cited
2012The Commodification of Self‐Esteem: Branding and B ritish Teenagers100 cited
2007Brand commitment in consumer–brand relationships: An investment model approach98 cited
2017Antecedents and consequences of participation in brand communities: a literature review91 cited
2008The Dynamics Underlying Service Firm—Customer Relationships84 cited
2014Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country83 cited
2008The impact of branding on low‐income adolescents: A vicious cycle?81 cited
2023Types of Consumer-Brand Relationships: A systematic review and future research agenda77 cited
2009The importance of brands in the lunch‐box choices of low‐income British school children77 cited
2009Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations76 cited
2014Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things58 cited
2007Vulnerable consumers: the social impact of branding on children57 cited