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Technology and Optimal Segment Size · Study

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ArticleTechnology and Optimal Segment Size

Sajeev Varki1998

Article1998

Technology and Optimal Segment Size

Sajeev Varki · Roland T. Rust

28 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Product Development and Customization

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References

1995Relationship Marketing in Consumer Markets: Antecedents and Consequences 1984Fundamental methods of mathematical economics 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset 1978Issues and Advances in Segmentation Research 1988Product and Price Competition in a Duopoly 1979Variety, Equity, and Efficiency 1990The Economics of Product Variety: A Survey 1995Relationship Marketing: The Strategy Continuum

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2010Service Customization Through Dramaturgy 2014Consumers' value perceptions of e-customization – a model incorporating information framing and product type

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Year1998

Typearticle

Published1998-04-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations28

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1007956915353

openalex_workW2125609458

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