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Technology and Optimal Segment Size
16 references·2 citing·43 second hop
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References

  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1984Fundamental methods of mathematical economics1,539 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1988Product and Price Competition in a Duopoly809 cited
  • 1979Variety, Equity, and Efficiency753 cited
  • 1990The Economics of Product Variety: A Survey719 cited
  • 1995Relationship Marketing: The Strategy Continuum504 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1987Marketing and Technology: A Strategic Coalignment407 cited
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  • 2008Defensive Marketing Strategies363 cited
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  • 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"309 cited
  • 1989From mass marketing to mass customization304 cited
  • 1990New and improved: the story of mass marketing in America

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241 cited

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  • 2010Service Customization Through Dramaturgy18 cited
  • 2014Consumers' value perceptions of e-customization – a model incorporating information framing and product type16 cited