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Proposing the content perception theory for the online content industry – a structural equation modeling
16 references·8 citing·35 second hop
Proposing the content perception theory for the online content industry – a structural equation modeling (2004)Proposing the content perception theory f…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …The Psychology of Attitudes (1997)The Psychology of AttitudesMeasuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Structural Equation Modeling with EQS and EQS/WINDOWS: Basic Concepts, Applications, and Programming (1994)Structural Equation Modeling …Comparative fit indexes in structural models. (1990)Comparative fit indexes in st…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Evaluation of goodness-of-fit indices for structural equation models. (1989)Evaluation of goodness-of-fit…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Business research methods (1976)Business research methodsThe Functional Approach to the Study of Attitudes (1960)The Functional Approach to th…Examining the role of narratives in civic crowdfunding: linguistic style and message substance (2019)Examining the role of narrati…Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective (2018)Strategic Excellence in Post-…Role of content strategy in social media brand communities: a case of higher education institutes in India (2013)Role of content strategy in s…Factors Affecting Online Consumer's Behavior: An Investigation Across Gender (2013)Factors Affecting Online Cons…Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants (2011)Structural effects of cogniti…What people do with digital multimedia broadcasting? Path analysis of structural equation modelling (2008)What people do with digital m…Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising (2008)Shut-up I Don't Care: Underst…Podcasting for e‐learning, communication, and delivery (2007)Podcasting for e‐learning, co…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1990Comparative fit indexes in structural models.25,213 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1976Business research methods4,277 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 1960The Functional Approach to the Study of Attitudes2,939 cited
  • 1989Evaluation of goodness-of-fit indices for structural equation models.2,925 cited
  • 1979An Information Processing Theory of Consumer Choice

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2,245 cited
  • 1994Structural Equation Modeling with EQS and EQS/WINDOWS: Basic Concepts, Applications, and Programming1,497 cited
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