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The alignment of market research with business strategy and CRM
16 references·0 citing·46 second hop
The alignment of market research with business strategy and CRM (2010)The alignment of market research with bus…Antecedents and outcomes of strategic IS alignment: an empirical investigation (2006)Antecedents and outcomes of s…The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)The Performance Implications …Strategic Orientation, Management Characteristics, and Performance: A Study of Spanish SMEs (2005)Strategic Orientation, Manage…Customer relationship management research (1992‐2002) (2005)Customer relationship managem…CRM: conceptualization and scale development (2005)CRM: conceptualization and sc…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The Critical Incident Technique in Service Research (2004)The Critical Incident Techniq…Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Customer Relationship Managem…Intelligence Generation and Superior Customer Value (2000)Intelligence Generation and S…Market Intelligence Dissemination across Functional Boundaries (1996)Market Intelligence Dissemina…Market Intelligence Dissemination across Functional Boundaries (1996)Market Intelligence Dissemina…Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study (1990)Strategic types, distinctive …Environmental scanning and organizational strategy (1982)Environmental scanning and or…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…The social psychology of organizing (1969)The Social Psychology of Organizations. 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(1954)A Coefficient of Agreement for Nominal Scales (1960)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Customer-based corporate reputation of a service firm: scale development and validation (2007)Co-creating brands: Diagnosing and designing the relationship experience (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)Developing Buyer-Seller Relationships (1987)The balanced scorecard : measures that drive performance (1992)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)Application of data mining techniques in customer relationship management: A literature review and classification (2008)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Toward a Model of Organizations as Interpretation Systems (1984)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1978Organizational Strategy, Structure, and Process9,169 cited
  • 1978Organizational Strategy, Structure, and Process4,527 cited
  • 2005A Strategic Framework for Customer Relationship Management2,282 cited
  • 2004The Critical Incident Technique in Service Research1,117 cited
  • 1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study966 cited
  • 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior883 cited
  • 1982Environmental scanning and organizational strategy722 cited
  • 1996Market Intelligence Dissemination across Functional Boundaries692 cited
  • 2002Customer Relationship Management: Emerging Practice, Process, and Discipline682 cited
  • 2005CRM: conceptualization and scale development648 cited
  • 2000Intelligence Generation and Superior Customer Value623 cited
  • 2006Antecedents and outcomes of strategic IS alignment: an empirical investigation511 cited
  • 2005Strategic Orientation, Management Characteristics, and Performance: A Study of Spanish SMEs511 cited
  • 2005

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Customer relationship management research (1992‐2002)
407 cited
  • 1996Market Intelligence Dissemination across Functional Boundaries284 cited
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