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Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

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References

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2008Private-Label Use and Store Loyalty380 cited

2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited

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2018When and How Board Members with Marketing Experience Facilitate Firm Growth104 cited
2017The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value99 cited
2015Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions81 cited
2019When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics74 cited
2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies67 cited
2017Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands62 cited
2023Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda57 cited
2015New Product Creativity: Understanding Contract Specificity in New Product Introductions53 cited
2015The impact of copycat packaging strategies on the adoption of private labels49 cited
2018New product success in the consumer packaged goods industry: A shopper marketing approach49 cited
2018Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands49 cited
2020Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand49 cited
2013Does private-label production by national-brand manufacturers create discounter goodwill?48 cited
2020Private label management: A literature review47 cited