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Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

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References

2025Advances in Consumer Research13,264 cited
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1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
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1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
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1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited
1983Advertising and consumer psychology439 cited

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1995Consumer involvement: concepts and research200 cited

2011Tactical Considerations For The Effective Use Of Cause-Related Marketing161 cited

Cited by

2004Challenges in Managing Nonprofit Organizations: A Research Overview204 cited
2011Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit139 cited
2012The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan118 cited
2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature112 cited
2009Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?99 cited
201910-K Disclosure of Corporate Social Responsibility and Firms’ Competitive Advantages82 cited
2010Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement81 cited
2007Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues79 cited
2010The impact of congruence in cause marketing campaigns for service firms71 cited
2021Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification71 cited
2022Cause-related marketing: a systematic review of the literature64 cited
2012Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing63 cited
2018The role of consumer-cause identification and attitude in the intention to purchase cause-related products57 cited
2006Antecedents and Consequences of Social Issue Advertising Believability51 cited
2016The double-edge effect of retailers’ cause-related marketing51 cited
2024Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism50 cited