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Measuring Brand Choice in the Older Customer Segment in Japan
16 references·4 citing·41 second hop
Measuring Brand Choice in the Older Customer Segment in Japan (2012)Measuring Brand Choice in the Older Custo…Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness (2010)Why do Older Consumers Buy Ol…The elderly's uses and attitudes towards the Internet (2004)The elderly's uses and attitu…Patronage motives of mature consumers in the selection of food and grocery stores (2004)Patronage motives of mature c…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Marketing to older adults: an updated overview of present knowledge and practice (2003)Marketing to older adults: an…A Comparison of Online and Offline Consumer Brand Loyalty (2003)A Comparison of Online and Of…Learning to love the older consumer (2001)Learning to love the older co…Older Consumers' Disposition of Special Possessions (2000)Older Consumers' Disposition …The variability of attitudinal repeat-rates (1997)The variability of attitudina…Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm (1997)Is your brand's loyalty too m…Market segmentation for competitive brands (1996)Market segmentation for compe…Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…Double Jeopardy Revisited (1990)Double Jeopardy RevisitedAn investigation into the role of intentions as mediators of the attitude-behavior relationship (1989)An investigation into the rol…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor (2023)Patterns of buyer behavior an…Re-examining age-related loyalty for low-involvement purchasing (2022)Re-examining age-related loya…Empirical generalisations in customer mindset metrics (2021)Empirical generalisations in …Consumer perceptions and behaviour towards branded commodities (2021)Consumer perceptions and beha…Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Advertising as Information (1974)Managing brand equity : capitalizing on the value of a brand name. 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References

  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2000Older Consumers' Disposition of Special Possessions606 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1989An investigation into the role of intentions as mediators of the attitude-behavior relationship411 cited
  • 2003A Comparison of Online and Offline Consumer Brand Loyalty342 cited
  • 2010Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness333 cited
  • 2003Marketing to older adults: an updated overview of present knowledge and practice277 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 2004The elderly's uses and attitudes towards the Internet205 cited
  • 2004Patronage motives of mature consumers in the selection of food and grocery stores150 cited
  • 1997The variability of attitudinal repeat-rates128 cited
  • 1996Market segmentation for competitive brands120 cited
  • 1997Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm

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118 cited
  • 2001Learning to love the older consumer104 cited
  • Cited by

    • 2021Empirical generalisations in customer mindset metrics11 cited
    • 2021Consumer perceptions and behaviour towards branded commodities9 cited
    • 2023Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor8 cited
    • 2022Re-examining age-related loyalty for low-involvement purchasing8 cited