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Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems
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Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems (2015)Drivers of App Installation Likelihood – …Signaling in Equity Crowdfunding (2015)Signaling in Equity Crowdfund…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Understanding Changes in Belief and Attitude Toward Information Tech Nology Usage: A Theoretical Model and Longitudinal Test1 (2004)Understanding Changes in Beli…Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)Confidence Limits for the Ind…Cognitive Interviewing: A Tool for Improving Questionnaire Design (2004)Cognitive Interviewing: A Too…The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …A Simple Model of Herd Behavior (1992)A Simple Model of Herd Behavi…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 2004Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods7,799 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1992A Simple Model of Herd Behavior6,511 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1998A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology3,573 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2004Cognitive Interviewing: A Tool for Improving Questionnaire Design1,934 cited

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  • 2015Signaling in Equity Crowdfunding1,871 cited
  • 2004Understanding Changes in Belief and Attitude Toward Information Tech Nology Usage: A Theoretical Model and Longitudinal Test11,764 cited
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