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A Strategic Pricing Framework
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A Strategic Pricing Framework (1990)A Strategic Pricing FrameworkPricing Strategies: Determining the Best Strategy to Create Competitive Advantage (2023)Pricing Strategies: Determini…New product pricing in business markets: The role of psychological traits (2021)New product pricing in busine…Product design: A pricing framework accounting for product quality and consumer awareness (2018)Product design: A pricing fra…The relationship between customer value and pricing strategies: an empirical test (2012)The relationship between cust…The conceptualization of value-based pricing in industrial firms (2011)The conceptualization of valu…Pricing strategies and pricing capabilities (2011)Pricing strategies and pricin…Pricing practices and value creation logics (2011)Pricing practices and value c…Pricing Third-Party Logistics Services: Integrating Insights from the Logistics and Industrial Services Literature (2010)Pricing Third-Party Logistics…Plaiting pricing into product categories and corporate objectives (2009)Plaiting pricing into product…Value delivery and value-based pricing in industrial markets (2008)Value delivery and value-base…Heterogeneity of consumer demand: opportunities for pricing of services (2006)Heterogeneity of consumer dem…The impact of market structure on pricing objectives of service firms (2004)The impact of market structur…Strategic pricing differentiation in services: a re‐examination (1997)Strategic pricing differentia…Differential pricing for services (1997)Differential pricing for serv…Transaction-Cost Economics: The Governance of Contractual Relations (1979)Content Analysis: An Introduction to its Methodology. 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(2018)Value-Based Marketing and Sales of Industrial Services: A systematic literature review in the age of digital technologies (2019)Principles of Marketing (1972)Market Orientation: Antecedents and Consequences (1993)Marketing management: analysis. planning. implementation and control (2000)A Dashboard for Online Pricing (2007)The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms (2014)Pricing determinants in hotels: The case of luxury, upscale, and mid-scale price segments (2017)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)What is the Right Supply Chain for Your Product (1997)A pricing optimization modelling for assisted decision making in telecommunication product-service bundling (2024)Optimal Advertising Policy under Dynamic Conditions (1962)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Applied Conjoint Analysis (2014)Mindful pricing: transforming organizations through value-based pricing (2012)Examining the application of behavioral price research in business-to-business markets (2015)
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Cited by

  • 2011The conceptualization of value-based pricing in industrial firms60 cited
  • 2008Value delivery and value-based pricing in industrial markets44 cited
  • 2010Pricing Third-Party Logistics Services: Integrating Insights from the Logistics and Industrial Services Literature42 cited
  • 2011Pricing strategies and pricing capabilities37 cited
  • 2006Heterogeneity of consumer demand: opportunities for pricing of services32 cited
  • 2004The impact of market structure on pricing objectives of service firms26 cited
  • 1997Strategic pricing differentiation in services: a re‐examination26 cited
  • 2012The relationship between customer value and pricing strategies: an empirical test26 cited
  • 1997Differential pricing for services18 cited
  • 2018Product design: A pricing framework accounting for product quality and consumer awareness15 cited
  • 2021New product pricing in business markets: The role of psychological traits13 cited
  • 2009Plaiting pricing into product categories and corporate objectives13 cited
  • 2023Pricing Strategies: Determining the Best Strategy to Create Competitive Advantage10 cited
  • 2011Pricing practices and value creation logics10 cited

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