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Knowledge Creation in Marketing Based on Data Mining
6 references·0 citing·26 second hop
Knowledge Creation in Marketing Based on Data Mining (2008)Knowledge Creation in Marketing Based on …Customer segmentation based on survival character (2007)Customer segmentation based o…Customer Segmentation in Customer Relationship Management Based on Data Mining (2006)Customer Segmentation in Cust…Intelligent profitable customers segmentation system based on business intelligence tools (2005)Intelligent profitable custom…Data mining and customer relationship marketing in the banking industry (2002)Data mining and customer rela…Knowledge management and data mining for marketing (2001)Knowledge management and data…Identifying prospective customers (2000)Identifying prospective custo…Avoid the four perils of CRM. (2002)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Valuing Customers (2004)Study of Customer Lifetime Value Model Based on Survival-Analysis Methods (2009)Customer segmentation of bank based on data warehouse and data mining (2010)Introduction to Data Mining (2007)Competence maps using agglomerative hierarchical clustering (2011)Exploring Big Data Opportunities for Online Customer Segmentation (2014)Mining the dominant patterns of customer shifts between segments by using top-kand distinguishing sequential rules (2015)Customer lifetime value: Marketing models and applications (1998)Strengthening the Satisfaction-Profit Chain (2000)The Loyalty Effect (2001)Evaluation model of business intelligence for enterprise systems using fuzzy TOPSIS (2011)Big Data-enabled Customer Relationship Management: A holistic approach (2018)A systematic review of the research trends of machine learning in supply chain management (2019)Is your company ready for one-to-one marketing? (1999)Turning telecommunications call details to churn prediction: a data mining approach (2002)Knowledge management technologies and applications—literature review from 1995 to 2002 (2003)Building a Data Warehouse (2008)Artificial intelligence in supply chain management: A systematic literature review (2020)Application of data mining techniques for customer lifetime value parameters: a review (2010)Buyer targeting optimization: A unified customer segmentation perspective (2016)Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm (2022)Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships (2012)Customer Churn Prediction in Telecommunication A Decade Review and Classification (2013)Intellectual capital and profitability in an emerging insurance market (2017)
this work references cited by second hop

References

  • 2001Knowledge management and data mining for marketing575 cited
  • 2005Intelligent profitable customers segmentation system based on business intelligence tools157 cited
  • 2002Data mining and customer relationship marketing in the banking industry48 cited
  • 2000Identifying prospective customers41 cited
  • 2007Customer segmentation based on survival character30 cited
  • 2006Customer Segmentation in Customer Relationship Management Based on Data Mining21 cited

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